What Marketing Can Do For You
Do you know what your customers want? Do you think your customers trust your products? When was the last time you saw a customer writing a review about your product or service? Was it a complaint or compliment?
The answers you’re looking for lie in marketing.
. Marketing Is an Effective Way of Engaging Customers:
Engaging customers through marketing means leading with content, not products. You are essentially offering customers value in exchange for their attention. This is better than advertisements, which act as interruptions in our daily life because these engagements act as a way of forming real-life connections with potential customers.
. Marketing Helps to Build and Maintain the Company’s Reputation:
Nike initially relied on advertisements to promote its main message, ‘bringing out the athlete in you’. Recently, it has shifted towards personalized marketing which offers customers access to Nike+, an app which gives you tailored workout advice best suited towards your needs, this form of intimate marketing enhances your brand’s reputation in the eyes of the customer.
. Marketing Helps to Build a Relationship Between a Business and Its Customers:
The holy word that marketing gurus often use in relationship marketing is emotions. For…
